In conclusion, one of the most efficient and proven methods of launching a new matchmaking business is to build critical mass, which is a size, number, or amount large enough to produce a particular result. Once you reach critical mass by offering free memberships initially, you have many opportunities to up sell your members based on what they need and what they might be interested in. The best marketers use the 1-2-3 approach where they offer a free membership, then a small up sell and then a larger up sell. Its a funnel, whereby the largest pool of members will be free, then a smaller pool will up sell and even smaller pool will reach the final up sell. There is no limit to up selling members once you figure out what they need, what they want and what they are willing to pay for. Impress them with a free membership and give them the very best service for free and they will gladly up sell for additional products and services.
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