EXCLUSIVE: Dior to Stage First Men’s Pre-Fall Runway Show in Tokyo

PARIS — In the latest sign that Dior is beefing up its men’s business, the French fashion house plans to stage its first men’s pre-fall runway show with a collection designed by Kim Jones scheduled to bow in Tokyo on Nov. 30, WWD has learned exclusively.
The choice of location reflects not just the brand’s long-term relationship with the country, but also the British designer’s fondness for Japan and the strategic importance of the Asian market.
The show will coincide with a Dior men’s pop-up at department store Isetan in Tokyo’s Shinjuku district, set to open on Nov. 28 for two weeks, that will carry the first collection designed by Jones. The capsule line for summer 2019 will simultaneously go on sale at the Dior flagship in Ginza ahead of its global launch on Dec. 1.
Jones told WWD in July the capsule would include denim pieces embroidered with Dior’s signature bee, as reimagined by U.S. artist Kaws, whose real name is Brian Donnelly, who also designed a monumental floral sculpture for the designer’s debut Dior show in Paris in July.
The spring collection featured new accessories, including a men’s version of the Saddle bag; belts with a stylized CD buckle created by Matthew

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