NEW APPROACH: Model and philanthropist Petra Nemcova has spent two weeks in Cannes attending red-carpet events and premieres in sustainably made gowns and accessories.
As the festival comes to a close, Nemcova said she has seen the message of sustainability grow stronger than ever on the Cannes red carpet and that a shift in mind-set has been brewing throughout the film festival, on the part of celebrities, designers and stylists alike.
“I’ve been seeing things change in the last two weeks, more than ever. Just before the festival, there was also the Met Gala, where models like Gisele Bündchen wore sustainable gowns, so everything is coming together,” said Nemcova, who teamed with Chopard and eco-campaigner Livia Firth on the project to encourage designers to rethink the ways they design for the red carpet, as part of Firth’s ongoing “Green Carpet Challenge” initiative.
“It might not be for everyone but the last weeks were so important for this movement and it’s inevitable that more and more stylists will now start looking for sustainable choices,” added Nemcova, who was joined by the likes of Cate Blanchett and Penélope Cruz in her mission to promote sustainable red-carpet dressing.
Petra Nemcova in Ronald van der Kemp.