DESIGNER SIDELINES: While some advertisers will be forking over $ 5 million for 30-second Super Bowl commercials, Vera Wang will be getting some air time for free.
The Philadelphia Eagles’ cheerleaders will be rallying for Nick Foles and the rest of the team wearing uniforms created by the New York designer. In 2003, Wang became the first big-name designer to suit up a NFL cheerleading squad. No slouch in the athletic department, Wang herself was a competitive skater before she segued into fashion. Through the years, Wang has suited up all sorts of elite athletes — Nancy Kerrigan, Michelle Kwan and Evan Lysacek among them. At this month’s Olympic Games in Pyeongchang, the undefeated U.S. figure skater Nathan Chen will hit the ice wearing costumes designed by Wang. “I have always been an athlete, a supporter of so many disciplines, a true fan, and very proud and humbled by having dressed so many athletes in competition and for many of their weddings and red carpet moments!” she said.
Considering 111 million tuned in for last year’s Super Bowl, Wang’s uniforms are set to be seen worldwide. “Whenever one designs for athletes, or performers, being viewed from 360-degree angles becomes imperative. But TV adds
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