GREEN SCENE: Dior is celebrating creative director Maria Grazia Chiuri’s fall women’s ready-to-wear collection with a pop-up store at Harrods, set to run from Aug. 4 to 31, that will include a window display dedicated to its Dior Oblique logo canvas.
The motif has been rendered in green — a nod to the London department store’s signature color — for an exclusive and limited-edition range of Saddle, Miss Dior and CD Hobo bags. It will also appear on accessories that will make their debut at the store, including Diorquake pouches, clogs and several styles of Mitzah silk scarves.
For the first time, Dior will offer customers the opportunity to personalize its embroidered Dior Book Tote with the word, first name or initials of their choice.
The Harrods pop-up is part of a global campaign to promote the collection, which was inspired by Sixties youth culture. Dior’s Paris headquarters at 30 Avenue Montaigne have been wrapped with the colorful collage of images culled from the protest and feminist posters of the May 1968 student uprising in France.
A sweater available in the pop-up store bears the words “C’est non, non, non et non!” — a slogan that appeared originally on a Miss Dior scarf designed
THE LUSH LIFE: Harrods has been Gucci-fied for the month of August with a store takeover complete with a customization service involving butterflies, snakes, bejeweled buckles, shimmery dresses and colorful fur coats inlaid with flower motifs, many of which are exclusive.
Harrods customers will also be among the first in the U.K. to try Gucci creative director Alessandro Michele’s debut fragrance for women, Gucci Bloom. The juice is available exclusively in The Beauty Hall and at special retail spaces in-store from July 31 until Aug. 16, when it will roll out nationwide. Bloom is also being sold at Gucci London boutiques and at gucci.com.
The 16 windows facing London’s Brompton Road feature Gucci patched and sparkling bomber jackets, accessories done in exotic skins, and gossamer gowns worn by pink mannequins.
Some of the windows’ backdrops have been created with images from the fragrance campaign that features Dakota Johnson, Petra Collins and Hari Nef. Others have green or pink velvet capitone walls, and vintage oriental rugs on the floor.
The ground-floor entrance, the one nearest to South Kensington, has been transformed into a Gucci display with Dionysus bags lining the walls, while the brand’s theme continues into Gucci’s ground-floor space at the store.
There are also DIY services
ROMAN HOLIDAY: Fendi will open a pop-up space at Harrods on Thursday as a part of its Traces of Palazzo Della Civiltà Italiana concept. It is inspired by the brand’s new headquarters in the beaming white Palazzo della Civiltà Italiana, a Thirties architectural gem in the city’s EUR neighborhood. Andrea Mancuso and Emilia Serra, of Analogia Project design studio, have created a space replicating the repeating archways of Fendi’s headquarters but on a smaller scale.
The pop-up, which runs until Aug. 30, will feature interactive elements and allow shoppers to design a 3Baguette bag, with entries judged by Silvia Venturini Fendi. The winner will receive a one-off 3Baguette, specially created by Venturini Fendi for Harrods.
Prices range from 415 pounds, or $ 647, for leather cuff bracelets to 21,600 pounds, or $ 33,722, for the crocodile Peekaboo bag.
“Fendi has always had a fun side, but this initiative is particularly special as the inspiration for the space has come from our incredible new headquarters in Rome,” said Fendi’s chief executive officer Pietro Beccari.
“We wanted to tell the story of the Palazzo Della Civiltà Italiana and this new chapter in the history of Fendi. Sharing the message and our ‘Roman-ity’ around the world is important in
LONDON — A Pea in the Pod, the maternity label that’s part of Destination Maternity Corp., has opened its first brick-and-mortar presence in Europe, within London’s Harrods.
Last week, A Pea in the Pod opened an 806-square-foot space on Harrods’ fourth floor, next to its children’s wear department.
The new space carries A Pea in the Pod’s own label maternity designs; its newly launched Rachel Zoe Collection for A Pea in the Pod; maternity denim by labels such as Seven For All Mankind, J Brand and Paige Denim and contemporary labels such as BCBG, Splendid, Ella Moss and Joie. The space will also spotlight exclusive pieces from British maternity labels, such as Séraphine, Isabella Oliver and Madderson London.
Elizabeth Mcluskie, head of children’s wear at Harrods, commented: “We are the first and only U.K. retailer to offer A Pea in the Pod and their wealth of experience in maternity wear,” she said. “Their vast range of designer brand will ensure we are the number one destination for this market in London.”
Anthony M. Romano, chief executive officer of Destination Maternity, added that the label is “honored to be selected as the exclusive maternity purveyor for Harrods.”