Coach is taking a page from the book of the Dream Machine, a successful immersive, interactive — and eminently Instagrammable — experience that just wrapped up a two-month run in Brooklyn.
Offering its own distinct take on the idea, Coach will take over a space in SoHo from June 12-17 for Life Coach, an interactive pop-up that it boasts: “will heighten your senses, stimulate your soul and wake up all the feels. Here, you’ll find games, fortunes and other thrills for your third eye.”
The location at 107 Grand Street was inspired by New York, where the brand was founded in 1941 and includes references to American culture and Coach. There will be a neon storefront filled with psychic symbols and Coach design codes. Visitors will then enter a room transformed into a subway station, where they can write on blank walls before continuing on to a fairground scene, complete with carnival games. The third and final room is intended to be a dark forest where they’ll receive visions of their future.
Visitors can book appointments in advance, but walk-ups are also welcome.
A promotional flyer for the pop-up.
Carlos Becil, chief marketing officer for Coach, said the idea behind Life Coach was “to construct an environment
ISLAND LIFE: Dior is alighting on the Greek island of Mykonos this summer with a pop-up shop at the upscale Nammos shopping village from June 15 to Oct. 15.
Maria Grazia Chiuri, artistic director of women’s collections at the French fashion house, has designed a collection of exclusive pieces for the occasion, including striped bodysuits and sweaters, silk cravats and cotton pareos bearing the slogan “J’adior Mykonos.”
Item from Maria Grazia Chiuri’s capsule collection for the Dior pop-up in Mykonos.
Other limited-edition items include four variations on the Dior Book Tote bag featuring the name of the island woven into the canvas, as well as bracelets, sandals and ballerina pumps emblazoned with the words Christian Dior Mykonos.
The boutique will also carry advance items from Dior’s fall collection, including Dior Oblique zipped pouches, DiorClub1 visors, baseball caps and berets, and a Dioraddict bag that can be accessorized with a choice of five straps. These items will be available in Dior boutiques worldwide from mid-July.
Though Dior has no permanent store on the island, Mykonos plays a part in the brand’s history. Founder Christian Dior stayed there in the early Fifties, helping to popularize the local handwoven fabrics. The Greek influence could be felt in his
Call it a pop-up economy. Perhaps a combination of retail uncertainty, high rents and fickle shoppers, the pop-up shop may soon need to change its definition as more and more of them appear in Los Angeles, and persist longer than the intended period. But the concept has not worn out its welcome at The Platform, the hipster retail collective in Culver City, Calif., which from the get-go has welcomed these “temporary” shops along with permanent ones.
One of the first to open there two years ago, The Edit by Freda Salvador and Janessa Leone, a partnership between the independently owned shoe brand and hat brand, respectively, has graduated to permanent status and is welcoming a pop-up of its own, with L.A.-based premium denim brand Citizens of Humanity.
The tie-up, which opens May 17, marks the first time The Edit has incorporated apparel items into its store, which necessitated bringing in some new fixtures and dressing rooms along with incorporating the jeans on the existing shelves with accessories.
Janessa Leone, pictured in Citizens of Humanity’s digital style feature.
Courtesy Citizens of Humanity
The idea came about after Citizens asked Leone to be in an “at-home-style” feature for its digital platform. She then invited them to do
To celebrate her new book, “Get on Top,” Meika Hollender, founder and CEO of sexual-wellness brand Sustain Natural, has opened up a pop-up shop in New York.
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Ugly sneakers have stampeded into luxury fashion to become the improbable “it” shoe in the last year. So much so that Louis Vuitton, where Nicolas Ghesquiere introduced the Nineties sci-fi Archlight with a generously proportioned cushy sole for spring, is opening a pop-up shop specifically devoted to the style for a month in New York City. The temporary store will open at 122 Greene Street in SoHo on Thursday in advance of the worldwide launch of the Archlight sneaker on Feb. 23. The store will remain open until March 10. The SoHo space, chosen because the sneaker clientele tends to be a downtown crowd, and designed by the Louis Vuitton team, will be the only sneaker pop-up — the house has done fragrance pop-ups in the past — and will carry an exclusive all-black colorway of the style. Sneakers aren’t new for Vuitton but the Archlight was a major statement on Ghesquiere’s spring runway, shown in contrast to the elaborate 18th-century inspired ready-to-wear pieces.
The Louis Vuitton Archlight sneaker in all black will be exclusive to the SoHo pop-up.
KITH’S FORGET-ME-NOTS: Emily Oberg is out at Kith as the women’s creative lead, but the cultish retailer aims to welcome more shoppers through a Valentine’s Day initiative.
Oberg, who was with the company for about 16 months, declined via e-mail to elaborate on her plans, having given the exclusive to another publication, Complex. In that interview, she said she plans to do her own thing through her own brand-magazine-consultancy Sporty & Rich. Oberg is hoping for a collaboration with Converse on her wish list. Converse executives did not respond to requests for comment Friday.
In terms of Kith’s definitive plans, the company will have a one-day pop-up with PlantShed on Feb. 14 in its NoHo store. Valentine’s Day shoppers who buy any item on the women’s floor will be given a complementary bouquet. The floral company has collaborated with other fashion brands over the years including Victoria’s Secret, Rochambeau, Palmiers du Mal and Kirna Zabete. Like the Queens, N.Y.-born Kith founder Ronnie Fieg, PlantShed had been part of the New York landscape for a while. Started in the Fifties, the family-owned business’ 10,000-square-foot Upper West Side facility and rooftop greenhouse is catching on for fashion photo shoots. Kirna Zabete just used the space
GROUP EFFORT: British designer Patrick Grant is lending a hand to emerging London talents with a pop-up shop called Basement at his E. Tautz flagship on Duke Street.
He tapped Topman’s creative director Gordon Richardson to curate the offer, which includes selections of labels including Lou Dalton, Mathew Miller, Alex Mullins and Louise Gray, who has done clothing and artwork for the space.
Grant said he wanted to set aside a dedicated space for his fellow designer friends who don’t have bricks-and-mortar stores of their own and added that he’s happy to welcome other brands.
“All the designers in here, I know personally very well. As designers we’ve all grown up together. We’ve shown together, we’ve done showrooms together. We have all grown up through the BFC’s [British Fashion Council’s] pipeline of New Gen. We’ve taken the last train home from Paris — we have all got drunk together. We are all really good-pals, so it made sense that we might sell together. And its great to have the support of Gordon, who has been mentor and friend to all of us.”
Prices range from 20 pounds for a Community Clothing T-shirt to 1,000 pounds for a Matthew Miller leather jacket. Both Gray and
PornHub today welcomed shoppers to its new pop-up store in Manhattan’s SoHo district.
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Los Angeles was the final stop for Hermès’ latest pop-up venture, the Hermèsmatic dip-dye scarf concept shop. The 1,200-square-foor space in Westfield Century City, a permanent rotating retail space in the newly-rennovated mall, debuted with cocktail party on Friday night and remains open daily through Nov. 19.
Among the guests at the festive affair were Alex Israel, Amy Zhang, Bettina Korek, China Chow, Danielle Beinstein, Dorothy Wang, Izak Rappaort, Jacey Duprie. Jade Iovine, Jeanne Yang, Jenny Cipoletti, Josh Peskowitz, Katie Durko, Lauren Flanagan, Marissa Pomerance, Olivia Davis, Roshni Patel, Roxy Sowalty, Ruslana Gee and Sahar Sanjar.
Hermèsmatic was designed to breathe new life into the house’s iconic silk scarves. The interactive activation allows existing customers to give their worn Hermès scarves a fresh new look using a dip-dye washing technique, while also offering the opportunity to purchase a one-of-a-kind scarf from the vintage dip dye collection. Visitors have the choice od bringing in an Hermès scarf of their own for a complimentary dip-dye, purchasing a silk from the dip-dye collection, or purchasing a vintage Hermès scarf to dip-dye (there is a 48-hour turnaround time).
“The idea of the pop-up is to ‘surprise’ our existing and future clients by encountering Hermès
Sarah Jessica Parker’s SJP by Sarah Jessica Parker brand will open a New York pop-up for the holiday season.
To be located at 640 Fifth Avenue with an entrance at 52nd Street, the 1,600-square-foot shop will sell an assortment of shoes — including styles reissued from the brand’s 2014 launch collection.
SJP by Sarah Jessica Parker’s line of little black dresses and handbags will also be on sale.
The shop is to be open on Black Friday, Nov. 24, and remain open through Dec. 3. Parker is expected to periodically drop into the store to greet shoppers.
“Having a home in New York for our SJP Collection has been only a seeming fantasy since we launched our brand almost four years ago. So it is with unbridled excitement that we share the news that we have indeed found that home, right off Fifth Avenue, in the heart of Midtown,” Parker said.
The actress, producer and designer’s business partner, George Malkemus, added: ”The very idea of the ultimate New York girl opening a pop-up and, on top of it, one opposite the famous 21 Club, has me pinching myself again and again. I couldn’t be happier for my dear, dear friend and partner, Sarah Jessica Parker.”
NEW ARRIVALS: As Seoul Fashion Week drew to a close, 10 of its most promising designer names made their way to London to launch K-Fashion, a new pop-up at Selfridges aimed at spotlighting the best of South Korean design.
The designers created exclusive capsules for the pop-up, which is housed in the women’s designer galleries, on the store’s second floor.
Among the labels on show are Moohong and D-Antidote, which embrace a streetwear sensibility; Nohke, which stands out for its tailored outerwear, Munn, Push Button, Bourie, D.Gnak, Blindness and Resurrection.
Kuho Jung, Seoul Fashion Week’s executive director, said the group of designers, called “10 Soul,” was chosen by a committee that included international and local professionals.
Jung has been spearheading a number of initiatives in order to expose Seoul’s designers to an international audience and has hosted similar events in Milan and Paris.
He said he was drawn to London and to Selfridges, given their international appeal and the opportunity to have direct contact with customers through the pop-up space.
As Korean pop culture gains momentum internationally, Jung’s vision is to create as much interest in Korean design as there is in the country’s beauty industry and music. During the most recent Seoul Fashion Week, he drew
MeUndies continues to test its brand at retail.
The Culver City, Calif.-based online business, which sells underwear and other basics, opens its temporary shop Wednesday evening at Stanford Shopping Center in Palo Alto in a space totaling 1,729 square feet.
“Our first pop-up will offer a glimpse of what’s to come for MeUndies retail spaces, which will allow us to enhance our membership program,” MeUndies head of retail and strategy Andres Engel said.
MeUndies, started in 2011, lets shoppers purchase items online at their convenience or sign up for a monthly membership.
The store is designed to reward members who shop the brand in real life with special discounts and first dibs at new designs. There will also be space allocated to members only for special events.
The model is somewhat in the vein of other digital brands that have entered physical retail where the focus is on boosting the member experience, while also deepening companies’ understanding of the customer base. Fabletics, which started out as an online activewear brand, benefits from a membership model that can offer those who opt into the program a more enhanced in-store experience. Revolve took it a step further with its Revolve Social Club on Melrose Avenue, which operates
Snowe, the direct-to-consumer e-commerce site that can’t keep its best-selling Italian percale bedding in stock, is trying its hand at offline retail.
The brand this week opened The Blankspace, a 1,000-square-foot shop at 252 Lafayette Street in NoHo that will remain open for the remainder of the year. According to Andres Modak, cofounder of Snowe, the retail concept is an evolution of interactive showroom, The Whitespace, which bowed in February as an appointment-only, shoppable loft for customers.
The approximately 100 in-house-designed products are currently available at snowehome.com — grouped by behaviors including Eat, Drink, Sleep and Bathe — will all be sold at The Blankspace, as well as a handful of items exclusive to the store. Snowe’s point of differentiation is a simplification of the home, Rachel Cohen, cofounder, explained, where instead of searching for dinnerware and being bombarded with a dozen plate options, customers will see just one type of white plate offered in various sizes. Cohen said products — all of which have a clean, minimal aesthetic — are comprised of luxury quality materials offered at an accessible price point.
Modak said the space serves as both an “immersive billboard” to raise brand awareness and a sales driver for the almost
PARIS — Karl Lagerfeld’s parting gift to Colette, the store that has counted him as its number-one customer for two decades, couldn’t be more fitting: a red-hot sneaker collaboration.
As part of its monthlong takeover of the concept store’s first floor, Chanel will launch an Adidas Hu NMD shoe specially customized by Pharrell Williams for the house. Further stoking anticipation, it has yet to release an image of the design, though unofficial photos have been circulating on streetwear feeds.
The music star is featured in the advertising campaign for Chanel’s Gabrielle bag, has walked the runway for the brand and once composed a song for a Lagerfeld-directed Chanel film, but this marks the first time Williams has designed a product for the label.
Other exclusives include limited-edition T-shirts designed by Lagerfeld, creative director of Chanel since 1983, and a music compilation by Michel Gaubert, who designs the soundtracks for its runway shows.
Chanel will take up residency at Colette from Oct. 30 to Nov. 25, and the store will close its doors for good on Dec. 20.
Inspired by Lagerfeld’s Antiquity-themed cruise collection, the decor of its pop-up will consist of a backdrop of draped ecru canvas punctuated by Plexiglas niches showcasing ready-to-wear and accessories.
Who knows how many pairs of Hunter’s famous rubber wellies walk through Grand Central Terminal on an average rainy day in New York City? The brand is entering Grand Central in a more polished and ambitious way for four days with a pop-up shop in Vanderbilt Hall from Oct. 22 to 25 set up like a traditional glass greenhouse complete with mist and moss to bring a bit of Scotland to New York City. All the better to show Hunter’s raingear in its natural habitat.
The brand’s creative director Alasdhair Willis is aware that many New Yorkers are probably unaware that Hunter was founded in Scotland by an American named Henry Lee Norris in 1856. “Despite the familiarity with the brand we realized that our heritage and our birthplace were something that many did not know about, but we think would be interested to find out about,” said Willis. “We wanted to contrast the grandeur and magnificence of Grand Central Terminal with a minimalist architectural installation capturing the essence of the Highlands, contradicting its surroundings and really standing out amongst the frenetic environment of so many passing through the Terminal each day.” The U.S. is the company’s biggest market.
Hunter’s product range extends
Cocona is giving new meaning to the idea of a pop-up shop.
The manufacturer of the 37.5 Technology, a patented material designed to manage and maintain optimal core temperature, came up with a novel way to promote its product. The company installed a shop on a sheer rock face 300 feet high in the air on the Bastille Wall in Eldorado Canyon near its headquarters in Boulder, Colo., and invited climbers to stop by for some freebies on their way to the top.
The brand handed out apparel from Adidas, Rab and Point6, all of which use 37.5 technology to help climbers maintain their ideal body temperature of 37.5 degrees Centigrade, to climbers who made the trek.
“For more than a decade, we’ve gone to the ends of the earth to create performance-enhancing materials for athletes,” said Jeff Bowman, chief executive officer of Cocona Inc., “but now we’ve gone to the ends of the earth to get it to them.”
Dave Bywater, 11-year climbing ranger in Grand Teton National Park and a Cocona employee, manned the shop from sunrise to sunset. The shop was open for two days in August, but the company will use the photos and videos it shot during the shop’s
With Anna Wintour and Nick Annicone in attendance, the opening of the “RF19” pop-up at Kith Soho was nothing short of a grand slam.
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PUNK INSPIRED: Streetwear-inspired clothing brand Obey has taken up residence on Melrose Avenue for a month-long pop-up.
The brand on Thursday evening is expected to celebrate its first foray into stand-alone brick-and-mortar in the city along with the launch of its Debbie Harry x Obey women’s collection, with artist Shepard Fairey on hand to DJ the private launch event.
The concept shop, at 7400 Melrose Avenue, totals 1,000 square feet and will have in stock pieces from the collaboration with Harry in addition to other items from the fall collection for men and women. A collection of zines will be available from various artists and publishers, including Never Press, Studio Number One and Animals Mag. Additional events are also planned for the space.
The company’s collaboration with Harry was first disclosed last year.
“I’ve been a Blondie fan my whole life and have collaborated with them in the past, which has been a dream come true. But working with Debbie on this project has been totally inspiring,” Fairey told WWD at the time of the collaboration’s announcement. “She’s been very involved and hands-on for the whole process, just another display of her incredible talent.”
The 25-piece collection includes a mix of pieces ranging from a
To celebrate the launch of the Queen Bee massager, on Aug. 10-11 Hot Octopuss will open the doors to The Changing Room — the world’s first pop-up orgasm shop.
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SUMMER FLING: Paris p.r. guru Lucien Pagès is gearing up for his summer-themed pop-up, Les Vacances de Lucien, in Colette’s first-floor space starting on Aug. 7. Among the exclusive items carried there will be two new lipsticks from the Rouge Dior line.
Peter Philips, Christian Dior’s creative and image director for makeup, also conceived the color cosmetics looks sported by 16 people appearing in a video installation that is to be shown in the windows of the Rue Saint-Honoré store.
Created by Studio L’Étiquette, the clip features 16 personalities, including Bella Hadid, Charlotte Chesnais, Vanessa Seward, Yazbukey and Yoon. In the video, each responds to questions posed by French journalist Sophie Fontanel.
Visitors to the concept store will — through Sept. 2 — be able to snap up especially created items from the brands represented by Pagès’ agency, many of which are one-offs, as well as a selection from their fall collections. Olympia Le-Tan, A.P.C., Loewe and RVDK/Ronald van der Kemp are among the 32 labels and designers participating.
As reported, the landmark Paris boutique is to host a series of pop-ups before closing its doors definitively on Dec. 20.
The first event will coincide with the release of his third studio album.
PERSONAL TOUCH: Tod’s New York flagship is getting crafty. The store at 650 Madison Avenue has installed a pop-up My Gommino shop — where shoppers can customize best-selling editions of Tod’s driving loafers. The pop-up opens today and will remain through October. Prices begin upward of $ 550.
Shoppers are directed to a touchscreen where they can toggle with various color combinations. Over 2,000 combinations are available.
Tod’s had already enacted the program in Italy before bringing it to the U.S.
Said Tod’s chief executive officer Diego Della Valle: “I wanted to launch a project that empowers our customers to create their own Gommino whilst focusing on the detail of our handmade product and craftsmanship. ‘My Gommino’ allows Tod’s to bridge creativity, technology and the knowledge of our artisans with the outcome resulting in a customized classic driving shoe, the epitome of Italian style.”
POP APPEAL: Spanish designer Sybilla, who rose to fame in the Eighties, sure knows how to create buzz around her return to fashion. After unveiling her first collection since 1991 in Paris this March, the artisan of minimal, organic looks has already hosted temporary stores in Palma de Mallorca and Barcelona. In New York, Sybilla is set to open a pop-up outpost at 25 Mercer Street from Oct. 14 to 25.
The designer’s comeback collection for fall was picked up by a total of seven U.S. stores, including Blake in Chicago, If in New York and Mameg in Los Angeles, and a spokesman for the label said department stores could also be on the agenda for the colorful spring collection, which is showing in Paris until Oct. 5.
The “tragus,” the “rook,” the “conch”: A new vernacular of vocabulary has been circulating amid fashion editors, street style stars and British It girls this week, as they discuss which body part to get pierced at a highly anticipated pop-up during London Fashion Week. Sparked, perhaps, by the carryover effect of Brooklyn’s booming piercing culture, or the sight of Givenchy’s elaborate lobe and septum rings on the fashion house’s Fall 2015 runway, the trend is now gaining traction in London. But while its visual impact is immediate, its subtler nuances can be hard to get right. The jewelry needs to be delicate, the placement is key, and an expert eye is needed to make sure that the earrings sit ‘just so.’ So when it was announced that New York City–based piercer and jewelry designer Maria Tash—whose clients include Zoë Kravitz, Scarlett Johansson, and Gwyneth Paltrow—was doing a pop-up in Holland Park this week, a flurry of bookings immediately followed suit. Open for only four days at the Josh Wood Atelier in Holland Park, we suggest you start queuing up now.
Josh Wood x Maria Tash Piercing Pop-Up, September 18-22
Josh Wood Atelier
6 Lansdowne Mews, London W11 3AN
For bookings, call 0203.393.0933
The post The Celebrity Piercing Guru With a London Pop-Up Worth Visiting This Week appeared first on Vogue.
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STAGING A COMEBACK: A pop-up that’s one part gallery retrospective and another part commerce from Japanese eyewear brand Matsuda has opened at men’s wear boutique Wittmore.
The 40-year-old Matsuda brand, originally started in Japan with men’s and women’s wear, was relaunched about three-and-a-half years ago with the optical business and more recently began its expansion into sunglasses.
Matsuda’s pop-up, at the front of the Wittmore store entrance facing Santa Fe Avenue in the Arts District of downtown Los Angeles, is the company’s first endeavor into retail in 15 years and its first showing of the sunglass offering. It’s also Wittmore’s first time partnering with a sunglasses brand.
The sun collection features materials such as titanium and 24-carat gold along with details such as hand-engraved filigrees and adjustable nose pads. Pairs range at retail from $ 380 to $ 1,500.
The company’s headquarters, now in Santa Monica, where chief executive officer James Kisgen is also based, made Wittmore’s Arts District store a suitable location, he said.
“I love the idea of doing it here in this up-and-coming area,” Kisgen said. “We obviously have very close ties to the arts.”
The location at Wittmore also made sense because of its unique merchandising mix, according to Kisgen.
The boutique, founded by Paul
PARIS – Thom Browne has brought his theatrical flair to Paris with a striking and arty installation for his new, temporary sales space at French department store Le Bon Marché.
“I wanted this [pop-up] to be more like a representation of what shows are nowadays: half installations, half collections,” the New York-based designer explained during a preview. “And I wanted it to be representative of what I do [vis-à-vis] those people who don’t know who I am.”
Visitors enter through a dramatically mirrored office space, featuring a silver-plated, mid-century desk (Browne’s favorite period), an old-fashioned typewriter, a pencil, a ruler, a stapler and a pair of scissors neatly arranged on its top, and surrounded by a sea of matching brogues replicated ad infinitum by the mirrored walls, feeding into Browne’s penchant for uniform, repetitive design.
The installation is an amalgam of Browne’s work over the last decade, including his movielike 2009 show as Pitti Uomo’s guest designer, which brought to mind the tyranny of modernist work ethics, as well as last July’s “runway” show aptly labeled “The Office Man.”
“Unofficially, we call this ‘The Office Man II,’” smiled Browne, clad in one of his signature shrunken Bermuda suits boasting white and blue seersucker stripes.
Legendary musician Stevie Wonder gives a free pop-up concert in Washington, D.C., as part of his Fall 2015 tour announcement. Rough Cut (no reporter narration).
SECRET STORE: To coincide with the launch of her revamped Web site, Claire Barrow will host a “secret” pop-up store, offering limited-edition designs beginning Aug. 7. Shoppers can sign up on clairebarrow.com to receive a code to gain access to shop at the pop-up.
The online shopping area will offer 24 pieces including silk scarves, ruffle tops, tote bags, shirts, sew-on patches and leather coats and jackets. Designed exclusively for the store, the pieces have been hand-painted by Barrow. In addition, she’s selling a series of leather iPhone cases designed together with The Case Factory. The price range is 20 pounds, or $ 31, for a painted patch to 1,500 pounds, or $ 2,340, for a lambskin leather swing coat.
“It’s a pre-collection, but very limited edition, each thing having been hand-painted, dyed, etc. by myself,” Barrow told WWD. “Like all my collections, it has a story behind it. The idea of hand-painting things to sell online inspired the collection because it got me thinking about art you can wear and e-commerce; it’s a bit like being in the [museum] gift shop rather than the gallery. From this idea I constructed a curated ‘gift shop’ range of products for a make-believe museum of ancient erotic
ROMAN HOLIDAY: Fendi will open a pop-up space at Harrods on Thursday as a part of its Traces of Palazzo Della Civiltà Italiana concept. It is inspired by the brand’s new headquarters in the beaming white Palazzo della Civiltà Italiana, a Thirties architectural gem in the city’s EUR neighborhood. Andrea Mancuso and Emilia Serra, of Analogia Project design studio, have created a space replicating the repeating archways of Fendi’s headquarters but on a smaller scale.
The pop-up, which runs until Aug. 30, will feature interactive elements and allow shoppers to design a 3Baguette bag, with entries judged by Silvia Venturini Fendi. The winner will receive a one-off 3Baguette, specially created by Venturini Fendi for Harrods.
Prices range from 415 pounds, or $ 647, for leather cuff bracelets to 21,600 pounds, or $ 33,722, for the crocodile Peekaboo bag.
“Fendi has always had a fun side, but this initiative is particularly special as the inspiration for the space has come from our incredible new headquarters in Rome,” said Fendi’s chief executive officer Pietro Beccari.
“We wanted to tell the story of the Palazzo Della Civiltà Italiana and this new chapter in the history of Fendi. Sharing the message and our ‘Roman-ity’ around the world is important in
STUDY GROUP: After Paris and Tokyo, Sonia Rykiel is bringing its new store concept to London. Its boutique on Brook Street is to reopen on July 25 after being refitted as a pop-up cafe-cum-library featuring 15,000 vintage tomes.
The concept, developed by Sonia Rykiel artistic director Julie de Libran with André Saraiva and art director Thomas Lenthal, was first unveiled in the brand’s store in the Paris neighborhood of Saint-Germain-des-Prés for its fall show in March. The store in the Aoyama neighborhood in Tokyo was similarly revamped in April.
Open since 2002, the 2,700-square-foot London store will feature a carpet designed by Saraiva, in addition to a lacquered red ceiling and walls. In addition to the books, it will display a selection of vintage vinyl records by French singers from the Sixties and Seventies, including Serge Gainsbourg and Françoise Hardy.
The space will be dotted with Seventies sofas and armchairs, while the patio will take on the look of a literary café with chairs and tables.
The store will sell an exclusive version of the best-selling Domino bag. Made of khaki crocodile leather, it will retail for 13,695 pounds, or around $ 21,300 at current exchange.
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DIVIDED WE STAND: Swedish retailer H&M’s Divided collection will launch a six-week pop-up shop in East London’s Old Truman Brewery to celebrate its Nineties grunge-inspired Divided Loves Music summer collection.
Starting on July 23, the Divided Loves Music pop-up will host a range of activities, including DJ sets, musical performances, late night “lock-ins,” jewelry design workshops, and nail and body art on Dray Walk. The British singer-songwriter and Grammy Award winner Foxes is the face of the campaign and an inspiration behind the collection.
“For us it feels important to continue with the campaign theme — ‘H&M Loves Music’ — where we want to introduce new talents and their music to a wider audience,” said a spokesman for the brand.
Prices range from 7.99 pounds, or $ 12.59, for a Foxes cropped T-shirt to 39.99 pounds, or $ 62.84, for a long-fringed waistcoat. The line also includes denim and printed separates. “By launching a pop-up in East London we have the opportunity to offer H&M’s Divided collection to such a diverse range of shoppers and fashion lovers in an innovative and fun way,” says Carlos Duarte, country manager H&M U.K. and Ireland.
At 1,100 square feet, the pop-up’s interior design will consist of raw, concrete scaffolding features,
Go for Motown and fried chicken breakfast sandwiches. Popular Castro hang Lookout is getting in the brunch game starting this Saturday, June 13th. The new weekly brunch pop-up features a rotating Southern-style menu from Wes Rowe (Wes Burger, Uncle Brothers Chicken) and Dominique Garcia (Mama Knows) as well as soul music from Motown On Mondays.
U.S. PUSH: Belgian fashion label Maison Ullens will open a pop-up shop on Robertson Boulevard Tuesday as it aims for a greater presence on U.S. soil.
The brand will show its fall 2015 collection, designed by artistic director Kim Laursen, which includes the cashmere sets its known for and other knit pieces. The pop-up runs through June 7 and follows the label’s first U.S. store opening in Aspen nearly two years ago, of which “the profits of the boutique are very positive,” owner Myriam Ullens said. “We have opened this pop-up in L.A. because during summer our clients from Aspen are there, so we are in fact following them.”
Maison Ullens’ other store is in Paris and there’s also a London pop-up, but growth is in the works and “we now want to move forward on the American market,” Ullens said.
The brand has seen traction via trunk shows held in New York, Chicago and Los Angeles, she explained. Plans call for a boutique opening in New York next year and another permanent store potentially on the West Coast.
If you’re traveling to the Gansevoort Meatpacking NYC and forget your swimsuit, you’re in luck. The hotel, which offers a rooftop and pool, has teamed with Sans Sucre Swimwear for a pop-up shop this summer at the hotel. It will also offer New York’s first Bikini Concierge immediately.
The 8×10-foot pop-up shop opens Thursday and will stay open through Labor Day weekend.
Designers Rachelle Dion and Heather Anne will hand deliver a wide range of swimsuits and complimentary Champagne to guests searching for a new swimsuit. The stylists will advise on the prints, colors and styles from their mix and match collection that complement body type, skin color and personal style. Guests can try on the swimwear in their own hotel room. In addition, a range of colorful necklaces made by Marina Dobreva will be available for sale.
In time for Memorial Day, London-based swimwear label Heidi Klein has opened a pop-up store in Southampton at 46 Jobs Lane.
Designed to be reminiscent of a beach hut retreat, the shop features whitewashed wood adorned with palm tree leaves, bleached coral and driftwood. The 800-square-foot space is infused with a faint scent of coconut and offers bikinis, tanks, cover-ups, kaftans, hats, bags, sandals and jewelry. Having had a Lexington Avenue store a few years ago, cofounder Heidi Gosman said shoppers there routinely suggested the company set up a Hamptons location, since many of them summered there. Heidi Klein shoppers in the brand’s two London stores, who also vacation in the Hamptons, reinforced that idea, she said. Considering that American women tend to like swimwear with a fair amount of coverage, she expects the brand’s rollover classic bottom and a bandeau top with detachable straps to be among the bestsellers.
“Everything is designed to be adjustable and very versatile. They can change their look whether they are going to the beach, the pool or the bar. Depending on your mood, you can change the way you look,” she said.
Started as an e-commerce business 12 years ago, Gosman and her cofounder Penny Klein
A pop-up shop for gender wage equality could be coming to a city near you.
Created by graphic designer Elana Schlenker, the store called 76<100 was created to build awareness around the gender wage gap in Pennsylvania. The shop kicked off its grand opening on April 14 (Equal Pay Day) in Pittsburgh. The name 76<100 reflects the pay gap in Pennsylvania, where women make 76 cents to every man’s dollar. The store charges its male customers 100 percent of the retail price of items and charges female customers 76 percent of this price.
“The pricing structure is intended to be tongue-in-cheek, to grab the community’s attention and then foster dialogue around the issue,” Schlenker told The Huffington Post.
The store features products and goods made all by women, including books, stationary, ceramics and textiles. “I’ve read article after article about the wage gap and the ways in which women are perceived (and undervalued) in the workplace,” Schlenker said. “And when I had the idea to do a shop with this ‘pay what you’re paid’ pricing, I felt like it could be a really powerful, positive and fun way to approach this issue and also connect with other women whose work I admire.”
Schlenker plans to travel across the U.S. with 76<100 to promote awareness around specific states' wage gaps. Her next stop is New Orleans, Louisiana, where women are paid on average 66 cents to every man’s dollar. The store will be appropriately named 66<100 and, fittingly, women will only be charged 66 percent of the retail price. “More than anything that is what I hope for — to get people talking about the wage gap and these other women’s issues, and to understand that remedying this isn’t about discriminating against men, or even passing legislation necessarily,” Schlenker said. “There are a lot of more deeply seeded issues and biases in our society that are perpetuating this problem. Recognizing this, while encouraging women to ask for what they’re worth is, is one small step toward positive change.”
76<100 is not for profit and all of the income made from the store will go directly to the female artists and designers whose products are featured in the store. “Wage equality also incorporates many different issues for women and men — women’s self-worth, perceptions of women in the workplace, parental leave policies, racial issues, education, minimum wage — it’s not just about earning what men earn,” she said. An awesome bargain and fighting the wage gap? We’ll take that deal any day.
Head over to 76<100's website to read more about the store.
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