Why You Should be Paying Attention to Serena Williams’s Fashion Collection

Photo: HSN


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Photo: HSN

You know Serena Williams as the 21 Grand Slam–winning tennis star, whose fierceness on the court is only rivaled by her kindness off it. But there’s another passion Williams has been quietly pursuing for years: fashion design. Williams is no ordinary celebrity-turned-designer. Consider her boundary-pushing court style, her two years of fashion school, and her experience designing her own collections at HSN and Nike. It was with HSN that she presented a Spring 2016 collection at New York Fashion Week earlier today, to an audience including Anna Wintour, Gigi Hadid, Lily Aldridge, and her rumored paramour, Drake.

“I’ve always loved fashion. I was always that girl that played with my dolls, and I went to fashion school, so it’s not just made up for me. It’s actually something that I really enjoy and that I have a lot of fun with,” Williams told Vogue.com backstage before her show. Though she’s shown her HSN collection at Fashion Week once before, her latest collection bears her influence to a greater extent. Not only did she work closely with Guillaume Poupart, chief merchandising officer of Tiger J LLC, on each item, but she also sketched and designed the finale dress, a backless black number trimmed in fringe. “I love seeing something on paper and then seeing it in real life,” she said, motioning toward the piece. “Each time, even when I do it with Nike, I still get chills.”

Williams called the collection “a little bit retro, romantic, and extremely innovative.” The fringed suede jackets and dresses are decidedly more posh than your typical HSN fare, and the shearling pieces are expected to retail at a luxury price point. “I want [my customers] to feel empowered. I want them to feel beautiful. The collection works on every size person. You should [be able] to look good and feel good and love who you are and, at the same time, be stylish. We want our ladies to be stylish, too,” she smiled.

The post Why You Should be Paying Attention to Serena Williams’s Fashion Collection appeared first on Vogue.

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Serena Williams’s Best Looks On and Off the Courts

Serena Williams best looks

If there’s one thing her opponent should know, it’s that Serena Williams isn’t afraid to make bold moves on the court. And the same can be said of her fashion choices. Currently the world’s number one female singles tennis player, Williams, at only 33, has amassed a stylish following, making headlines in years past wearing denim skirts, vibrant color, and even prints in competition. It’s what prompted the 34 Grand Slam–title holder to develop her own line, first with Puma, and then with Nike.

She cuts a mean figure off the court too, favoring fitted designs from Burberry, Narciso Rodriguez, and Victoria Beckham. And this past year saw her push her style into even more glamorous territory: at the CFDA/Vogue Fashion Fund Dinner, Williams stunned in a deceptively simple sapphire dress by ZAC Zac Posen that flattered her statuesque physique. The custom scarlet Ines Di Santo look she wore to the Vanity Fair Oscar party earlier this year was also a hit, from the Angelina Jolie–esque slit on the front to the floating petal in the back.

The post Serena Williams’s Best Looks On and Off the Courts appeared first on Vogue.

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Pharrell Williams’s Denim-On-Denim Look Is Reason Enough to Be Happy

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Today is officially the UN’s International Day of Happiness and who better than singer, and recently anointed CFDA Icon Award winner, Pharrell to mark the occasion? Spotted at the Empire State Building earlier today, the musician opted for a fresh take on denim dressing, doubling down on light and dark washes with arrow embroidery. He clearly took his sartorial cues from the fall runways where Marc by Marc Jacobs and Tom Ford reworked the idea with texture, fur, and print. And if there were ever any doubts that Pharrell is a master of wearing hats of all shapes and sizes, surely his charming newsboy cap sweeps them to one side.

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