Hollywood Stylist Anita Patrickson’s Amanu Sandal Brand Sets Hotel Partnership

Hollywood stylist Anita Patrickson has aligned with Singita luxury lodges to bring her made-to-order Amanu sandals to resorts in South Africa. It’s the first move into the hospitality sector for the brand, and a full circle moment for Patrickson, who originally hails from Capetown.
She parlayed her work as a fashion stylist for Julianne Hough, Portia de Rossi and others into a custom shoe business that launched last year in L.A., inspired both by traditional sandals made using tire rubber in Africa, and the tradition of resort sandal making on the island of Capri.
Now she’s bringing the eco-conscious, high-touch experience  customers get in her West Hollywood flagship to guests at Singita. In June, Patrickson traveled to South Africa with one of the U.S. makers to train the staff at Singita Ebony Lodge and Lemombo Lodge to cobble the shoes, priced $ 160 to $ 275, from an array of leathers, with pony hair and feather trim, in under an hour.

Amanu craftsperson 
Courtesy

“My parents were both born in Kenya, and I thought this was a cool way to be able to take this craft back and teach somebody a skillset—and a way to be able to go home more,” Patrickson laughed, adding of her brand

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Ben Sherman Inks Partnership With Team GB for 2020 Tokyo Summer Olympic Games

LONDON — British men’s wear brand Ben Sherman has signed a multi-year agreement as an official supporter of Team GB for the Tokyo 2020 Summer Olympic Games, and beyond. An announcement is expected Monday.
The clothing brand, known for its slim-fitting silhouettes, will create exclusive looks to be worn by the British athletes during the official opening ceremony. It will also create an additional Olympic capsule collection for retail in May 2020. Proceeds from the sales will support British Olympians.
Mark Williams, creative director of Ben Sherman said: “The design elements will hold true to the spirit of the Olympics and Great Britain. We want the athletes to feel an immense sense of achievement and unity while representing the nation during the opening ceremony.”
Cory M. Baker, chief operating officer at Marquee Brands, parent of Ben Sherman, said: “It’s a time to come together with pride and root for the athletes and icons that represent each country. The heritage of Ben Sherman embodies the spirit of the U.K. and gives us the opportunity to celebrate Team GB with amazing designs and fashion pieces.”
Tim Ellerton, British Olympic Association commercial director said, “We are already excited about the designs they have in mind.”
This is the second time

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Lane Crawford Signs Strategic Partnership With Labelhood

LONDON — Labelhood, a Shanghai-based emerging designer support platform, community and fashion retailer, has entered into a strategic partnership deal with Lane Crawford for the Greater China region.
Labelhood will open pop-up corners in Lane Crawford’s stores in Hong Kong, Beijing, Shanghai and Chengdu, with the focus on Chinese emerging talents from the fall 2019 season.
The partnership also includes a three-season scholarship supporting the most promising Chinese designers. The retailer will support the winner’s showcase in Labelhood during Shanghai Fashion Week with a cash prize of 100,000 renminbi, or $ 14,867 each season.
The first recipient of the inaugural scholarship is the New York-based Chinese designer Caroline Hu. Educated at Central Saint Martins and Parsons School of Design, Hu was nominated as a finalist in the 2019 edition on LVMH Prize last month.
“I am truly grateful for the support from Labelhood and Lane Crawford,” said Hu. “The scholarship is a very big encouragement for independent designers like me, and it will play a positive role in promoting the growth of independent designers in China.”
Tasha Liu, founder of Labelhood, said “The upcoming collaboration with Lane Crawford reaffirms our positioning on continuous Chinese designer incubation. I believe the partnership will amplify the message.”
Joanna Gunn, Lane

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

AllSaints Unveils Fragrance Line in Partnership With Revlon

LONDON — You can buy a leather jacket, and now you can smell like one, too.
British retail brand AllSaints is diving nose first into perfumery. The contemporary label, known for its leather biker jackets, is padding its portfolio with three debut fragrances, in partnership with Revlon.
Sunset Riot, Metal Wave and Incense City are unisex scents, and according to the brand, pay tribute to the “diversity of AllSaints.” Creative director of AllSaints Wil Beedle said the fragrances have been created with unexpected combinations, such as floral notes mixed with leather and metal ones.
“We are extending our activity beyond ready-to-wear and it made sense for us to explore the fragrance world,” Beedle said. Earlier this year, AllSaints inked a licensing agreement with Global Brands Group to expand its accessories range to include footwear, socks, costume jewelry and cold weather accessories.
By partnering with Revlon, AllSaints is hoping to strengthen its position as a global retailer. “It was immediately clear that not only does Revlon have an impeccable expertise, it also has an intuitive understanding of our brand. The Revlon team were hugely supportive and allowed us to achieve what we wanted without compromising our vision,” said Beedle.
Both companies view the partnership as a way to reach

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Adidas Prematurely Ends Partnership With AC Milan Soccer Club

GAME OVER: All good things come to an end.
After 20 years of partnership, Adidas and the AC Milan soccer club are parting ways, mutually agreeing to prematurely terminate the sponsorship deal at the end of the current season.
The agreement between the two parties began on July 1998 after previous partnerships, and was scheduled to run until 2023.
AC Milan released a statement on Tuesday thanking the German company for “the consolidated relationship,” which saw Adidas’ trademark three stripes shine on the club’s signature red-and-black jerseys during 12 trophy ceremonies, including two UEFA Champions League titles; one FIFA World Club Cup; two European Super Cups; three Italian League titles; three Italian League Super Cups, and an Italian Cup.
AC Milan also said a new sponsor will be named, starting from July 2018. The club confirmed it has already signed a new deal “with a sports manufacturer for a global technical sponsorship and dual branded licensing partnership” but will disclose details only “in the coming months.”
According to the Italian press, Puma will succeed Adidas in the role. In the last couple of weeks, Under Armour was also rumored to be on the shortlist of the possible candidates to the sponsorship.
The Milanese soccer team has recently

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Kendrick Lamar Announces Nike Partnership

Kung Fu Kenny has officially switched (sneaker) teams. Kendrick Lamar took to Twitter to announce that he has partnered with Nike. 

The Compton rapper had previously partnered with Reebok, even dropping a Club C capsule collection earlier this year. However, lately K. Dot has been seen about town, and during his current DAMN. Tour, rocking Nike Cortez.

“Cortez. Since day one. #teamnike #TDE @nike @nikelosangeles,” he tweeted as the caption of an image of him performing in the aforementioned kicks.

More details, soon come.

Photo: Twitter

The post Kendrick Lamar Announces Nike Partnership appeared first on Hip-Hop Wired.

Hip-Hop Wired