Reformation Expands Wholesale Distribution to Net-a-porter

After a successful holiday capsule collection in 2016, Reformation plans to start selling Net-a-porter, effective today.
Reformation, whose only other wholesale partnership is with Nordstrom, is known for its sustainable fashion. Reformation has 13 stores in New York, California, Florida, Massachusetts and Washington, D.C., with a pop-up planned for East Hampton this summer.
Net-a-porter will offer Reformation’s 11 signature styles, retailing from $ 98 to $ 268, in various exclusive colorways and sustainable fabrics. The offering includes linen dresses, snakeskin skirts and wide-leg pants. New items will be introduced on the site on a monthly basis. This is a long-term, permanent partnership.
Based in Los Angeles, Reformation is known for its recycled and eco fabrics, heat reflecting roof and clean energy in the factory, as well as recycled hangers in stores and eco-friendly packing for home shipments.

A Reformation look at Net-a-porter 

Yael Aflalo, founder and chief executive officer of Reformation, explained why she wanted to expand her distribution via Net-a-porter. “Our mission at Reformation is to prove that fashion and sustainability can coexist and our partnership with Net-a-porter furthers that mission. We admire Net-a-porter for their innovative approach to fashion retail and because of their ability to build an amazing roster of brands. We’re really excited

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What to Watch: Ralph Lauren’s 2018 Game Plan Focuses on China, Digital and Wholesale Improvements

As Ralph Lauren Corp. prepares to celebrate its 50th anniversary this year, the company continues to make progress on its turnaround plan.
Under chief executive officer Patrice Louvet, who joined from Procter & Gamble in July, China remains a top priority. The company looks to build its Chinese business, which represents the most significant geographic growth opportunity for the brand. Other major initiatives this year include further developing its new e-commerce platform; evolving the product; increasing the marketing spend significantly to tell the brand’s story and appeal to a new generation of consumers, and growing its international presence.
In its most recent quarter ended Sept. 30, Lauren posted net income of $ 143.8 million on net revenues of $ 1.66 billion. In disclosing second-quarter results in November, Louvet said the focus on driving “efficiencies” will continue through the rest of the [fiscal] year,” and “we are on track to deliver our full-year targets.”
Over the past two years, Lauren has elevated the brand in Asia and built a strong foundation there by improving quality of sales and overall profitability, Louvet told analysts during November’s call. Interestingly, only 13 percent of the company’s overall business is conducted in the region.
In fiscal 2017, the company generated about

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