Victoria’s Secret Now Has Images of Transgender and Plus-size Models in Stores

NEW YORK — Victoria’s Secret is continuing its efforts to be more inclusive. 
Starting this month, Victoria’s Secret is collaborating with British designer Emily Bendell. See-through bras, lacy panties, bodysuits with sharp geometric lines and garter belts in shades of crimson, black and white can be found at and in seven select stores in the U.S. and U.K. as part of the Bluebella collection, Bendell’s brand. 
The collection has a twist — that’s because it fulfills parent company L Brands Inc.’s promise to update its marketing strategy. Transgender model and actress May Simón Lifschitz and plus-size model Ali Tate Cutler, along with Olivia Sang and Laura Rakhman-Kidd, can be seen in advertisements for the collection on the company’s web site and on images inside and outside of the stores carrying the line. These include New York’s flagship along Fifth Avenue and London’s Bond Street store. 
“It has been wonderful working with Emily and the entire Bluebella team on the campaign,” said a Victoria’s Secret spokesperson. “We are excited to feature these amazing models in bringing this collaboration to life.” 
The spokesperson would not comment on whether the models would be used for other Victoria’s Secret campaigns or events.
In the Manhattan store, life-size images of

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