Levi’s Unveils Project F.L.X. Customization Studio in Downtown L.A.

This weekend Levi’s will launch a limited-edition customization studio in downtown Los Angeles that will allow denim lovers to create a jean finish from start to, well, finish.
Created with state-of-the-art Project F.L.X. (future-led execution), the portable studio uses the latest advances in laser-powered technology to digitize the design and development of denim finishing, enabling Levi’s to take customization to new levels. Fans can pick their denim finish — rips, fades, distressing — and wash, and watch as lasers do the work in minutes, followed by sustainable washing.
The by-appointment-only studio, which will be open through Oct. 15, is a precursor to in-store Project F.L.X. technology that will be available starting in spring 2019.
The heritage denim brand has long nurtured the custom experience, first with its Lot No. 1 program for made-to-order jeans, then with Levi’s Tailor Shops for pins, patches, alterations, repairs and chain stitch embroidery. Now, Project F.L.X. will allow customers to design their own one-of-a-kind pair of Levi’s jeans and jackets.
Throughout the studio’s 10-week stay, notable friends of the brand such as Kelly Slater, Victor Cruz, Kith, Clare Vivier and Karla Welch will create limited-edition pieces at the studio for giveaways on Levi’s Instagram platform.
“By utilizing these new methods

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