EXCLUSIVE: Meet the Bag That Is Launching Hedi Slimane’s Celine Reboot

PARIS — When Hedi Slimane joined Celine in February, the first thing he did was design a new bag.
It was a smart move, considering accessories make up an estimated 65 percent of the brand’s revenues and its owner, French luxury titan Bernard Arnault, had touted the arrival of the “global superstar” designer as heralding a doubling or tripling of Celine’s turnover within five years.
Fortunately, creating accessories is an exercise Slimane relishes. The designer, who previously drove skyrocketing sales at Saint Laurent and Dior Homme, named his debut Celine creation the 16, after the location of the brand’s headquarters and atelier in a 17th-century mansion at 16 Rue Vivienne here.
Marking the house’s first official comment on the Slimane era, Séverine Merle, chief executive officer of Celine, discussed the linchpin launch exclusively with WWD. “The 16 handbag is the ultimate symbol of Hedi Slimane’s vision for Celine: it emphasizes our knowledge of incredible craftsmanship,” she said.
The French house, which has shut down its e-commerce site in the countdown to Slimane’s debut show on Sept. 28, plans to unveil a redesigned platform in early October carrying a capsule of Slimane’s new collection for women and men, alongside a selection of current season merchandise,

Follow WWD on Twitter or become a fan on Facebook.

Read More…
Milanoo.com Ltd