RUNAWAY BABY: Chloé’s signature bohemian aesthetic takes center stage in Mytheresa.com’s latest brand partnership, an exclusive capsule collection that launches today, and an accompanying film series by the up-and-coming filmmaker Lola Bessis.
The film, called “Runaway Baby,” stars Klara Kristin and India Menuez. They are transformed into quintessential Chloé women, complete with oversize eyewear, printed tunics, flared pants and billowing blouses from the new capsule.
Prices for the capsule range from 525 pounds to 1,825 pounds.
Shot at a remote location in the evening, the series consists of three one-minute films which follow Chloe, a young writer, as she looks for a solitary place to work on her writing. Instead, she finds herself in a cozy cottage that belongs to a young painter — who is as free-spirited and well-dressed as herself — and the two indulge in writing, drawing and joyfully dancing to “Runaway Baby.”
A still from the “Runaway Baby” film series celebrating the new Mytheresa x Chloé capsule.
“A short film can be a challenge, you have so little time to create an entire world, and Lola had such a distinct vision and a treasure chest of references,” said Menuez.
Michael Kliger, chief executive officer at Mytheresa.com, said that he sees film
Follow WWD on Twitter or become a fan on Facebook.