Coach Goes Underground With Graffiti Artist Partnerships

UNDERGROUND VIEW: Coach has tapped a series of British graffiti and rave culture artists to re-create its monogram and create new visuals, from a more creative, underground lens.
The project will kick off this weekend, with the release of fly posters, by the East London-born graffiti artist Pez.
The brand said that it was drawn to Pez’s “utopian dreamscapes” and the way his artworks for legendary U.K. raves have become icons for the rave movement and were often found in fans’ bedroom walls.
For the project, Pez incorporated the Coach monogram into one of his signature, dreamlike landscapes which features a surrealist glass floor with the brand’s monogram on it and a summer sunset sky with a pair of eyes flying around, enveloped by the Coach double “C” logo.
The posters will be scattered around various locations in London this weekend.
This is not the first time the brand has stood behind British talent, having also collaborated on a range of bags with the up-and-coming designer Matty Bovan last year.

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British Fashion Council Expands China Partnerships Strategy With Ontimeshow

LONDON — The British Fashion Council is expanding its China partnerships strategy with Ontimeshow, one of Shanghai’s largest trade shows, to promote British brands during Shanghai Fashion Week later this month. They will also host a series of events with key industry partners, WWD has learned. An announcement is expected today.
The project is part of the BFC’s China partnership strategy, which was revealed in September and aims to help British designer businesses access the Chinese market. The organization is supporting talent through networking, content and access partnerships and business support.

Roksanda Ilincic, Christopher de Vos and Peter Pilotto. 
Courtesy Photo

Brands Roksanda and Peter Pilotto will launch a stand-alone showroom within Ontimeshow from March 28 to 31, with support from the Department for International Trade. The trip will help the brands’ business development in the market and the designers will have the opportunity to meet with key retailers, media, stylists, opinion leaders, creative industry influencers and high-net-worth individuals from the region.
“China has always been an important part of our strategy,” said Caroline Rush, chief executive officer of the BFC. “We are delighted to collaborate with Ontimeshow to bring two hero brands of London Fashion Week to Shanghai. We hope this is only the

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Doc Johnson Announces Product Partnerships With Xander Corvus, Honey Gold

Two XBIZ award-winning performers Honey Gold and Xander Corvus have both recently inked deals with Doc Johnson to create their own signature molded products. – Pleasure & Retail

Topco Sales Expands Global Reach With Partnerships

Topco Sales has expanded its international distribution network with strategic partnerships made in key markets, bolstered by the CE certification of 27 top-selling SKUs. – Pleasure & Retail

In the Intersection: Partnerships in the New Play Sector – Diane Ragsdale

Diane Ragsdale - In the Intersection: Partnerships in the New Play Sector  artwork

In the Intersection: Partnerships in the New Play Sector

A Report on a Meeting of US Nonprofit and Commercial Theater Producers, Washington, DC, November 4-5, 2011

Diane Ragsdale

Genre: Performing Arts

Publish Date: October 15, 2012

Publisher: Center for the Theater Commons /

Seller: Center for the Theater Commons

The practice of commingling the commercial and the nonprofit resources of the American Theater has become an accepted and, it would seem from this gathering, increasingly important one since it debuted with the production of "Big River" in 1984, which is revisited in this report. Both the nonprofit leaders and the commercial producers at the event outline ways in which each sector has become dependent upon the other. But, at the same time, both raise significant doubts and challenges to current standards, priorities, and applications of the practice.

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Brands Eye Fashion Bloggers to Form Genuine Partnerships

As their influence grows, bloggers such as ones from The Blonde Salad to Gary Pepper are increasingly present at recent fashion shows. And designer brands are taking note by forming year-round partnership deals with them.
The fashion bloggers are paid via affiliate marketing arrangements with the brands, which — in simple terms — involves technology platforms that pay the bloggers a commission each time they refer to a brand or retail site.
And it is big business. Forrester Research expects spending on affiliate marketing to reach $ 4.5 billion in 2016.
But it is a tricky endeavor — coming at a time when the fashion industry seems to be seeking a transformation — that requires a high-degree of authenticity between the blogger and the brand, according to bloggers, who add that readers are keen enough to know when a writer is touting a brand just to make a buck versus truly liking the brand or product.
“Followers are smart and it is important to work with brands that [bloggers] truly believe in,” said Heidi Nazarudin of who is also cofounder of Blogger Babes, which is an association of more than 5,000 lifestyle bloggers. “Followers know the difference, so the [content] must be authentic.”
To that end,

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